Built an intelligent lead generation workflow by integrating multiple powerful tools to streamline prospect discovery and outreach.

Tools & Technologies Used:

• SerpAPI – Extracts real-time Google Search results programmatically
• OpenAI – Processes and refines data, generates personalized outreach messages
• Google Search Engine – Source of targeted lead discovery (e.g., niche queries, job roles, companies)
• OpenRouter – Enables flexible access to multiple AI models for enhanced processing and scalability

How It Works:

1. Targeted Search Queries Automated Google searches (via SerpAPI) identify relevant professionals based on keywords like job titles, industries, and locations.
2. Data Extraction & Structuring Extracts LinkedIn profile links, names, company info, and other metadata from search results.
3. AI-Powered Enrichment OpenAI analyzes and structures the data, ensuring relevance and quality of leads.
4. Personalized Outreach Generation AI generates customized connection requests or messages tailored to each lead.
5. Scalable Workflow OpenRouter allows switching between different AI models for cost-efficiency and performance optimization.

Outcome:

• Reduced manual prospecting time
• Improved lead quality and targeting
• Scalable and semi-automated outreach system