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As a visionary leader guiding one of the most recognizable engineering corporations in the world into a new era of innovation, sustainability, and digital intelligence, Roland Busch is a prominent figure in the dynamic fields of industrial engineering and digital transformation. 

Who is Roland Busch?

Roland Busch became CEO of Siemens AG in February 2021, succeeding Joe Kaeser. He holds a Ph.D. in Physics from Friedrich Alexander University (FAU) Erlangen-Nuremberg, where he completed his doctoral dissertation on high-temperature superconductivity. He also studied at the University of Grenoble in France. Busch joined Siemens in 1994 and has held various leadership roles, including Chief Technology Officer, Chief Operating Officer, and Deputy CEO before becoming CEO. His background combines deep technical expertise with strategic leadership, making him well-suited to lead a technology-driven company like Siemens. 

Leading the Charge in Digital Industries & Sustainability

Under Roland Busch’s leadership, Siemens has evolved from a traditional engineering giant into a cutting-edge digital industrial powerhouse. He has played a pivotal role in:

•     Accelerating the digital transformation across Siemens’ core business units
•     Scaling IoT platforms like MindSphere to harness the power of connected devices
•     Driving Industry 4.0 innovations in manufacturing, mobility, and smart infrastructure
•     Integrating AI and cloud technologies into Siemens Digital Industries Software to unlock new levels of intelligence and  efficiency
•     Busch’s vision is reshaping Siemens into a future-ready enterprise at the intersection of industry and technology.

Siemens is also becoming a key enabler in sustainable engineering, with Busch committed to making the company carbon neutral and helping its clients meet global ESG standards.

Engineering the Future: Busch’s Strategic Pillars

1. Digital Twin & Industrial Metaverse

Roland Busch is a strong advocate for the use of digital twins and simulation technologies to enhance product development, predictive maintenance, and operational efficiency. Under his leadership, Siemens has partnered with NVIDIA to develop capabilities for the industrial metaverse. This collaboration connects Siemens Xcelerator (an open digital business platform) with NVIDIA Omniverse, enabling the creation of photorealistic, physics-based digital twins. The goal is to provide immersive, real-time simulations that help companies make faster, more confident decisions across the product and production lifecycle.

2. Decentralized Innovation

Roland Busch supports decentralized innovation, emphasizing the importance of empowering local teams and regional hubs to drive innovation and decision-making. Siemens operates in over 150 countries with a workforce of more than 320,000 employees, and its structure allows for high degrees of autonomy across business verticals and geographies. This decentralized approach enables faster decision-making, regional adaptability, and locally relevant innovation, which is especially important in a globalized and rapidly changing industrial landscape.

3. M\&A-Driven Growth

Under Roland Busch’s leadership, Siemens acquired Brightly Software in 2022 for approximately $1.575 billion. Brightly is a U.S.-based SaaS provider specializing in asset performance and maintenance management. This acquisition significantly strengthens Siemens’ digital building operations and SaaS capabilities. Siemens has also invested in smart building technologies, including platforms like WattIQ, which focuses on energy intelligence and asset-level data for building infrastructure. These acquisitions align with Busch’s strategy to build a connected, data-driven portfolio, enhancing Siemens’ offerings in smart infrastructure, digital twins, and IoT-enabled services. 

Impact & Outlook

• Strong earnings growth: Siemens reported record-breaking financial results in fiscal 2023, with Digital Industries growing 15% and achieving a record profit margin of 22.6%, while Smart Infrastructure also grew 15% with a 15.4% margin—both at the top of their guidance ranges.

• Strengthened engineering services: Siemens has expanded its engineering and digital services portfolio, particularly through acquisitions like Brightly Software and investments in AI, simulation, and digital twin technologies.

• Leadership in EV infrastructure, smart cities, and factory automation: Siemens is a key player in EV charging infrastructure, smart building solutions, and factory automation, supported by platforms like Siemens Xcelerator and partnerships with companies like NVIDIA.

• Digital transformation focus: Busch has consistently emphasized that Siemens is "as digital as it is industrial", blending AI, connectivity, and software with traditional engineering to drive innovation.

True transformation goes beyond upgrading machines, it starts with shifting mindsets. Roland Busch is part of a new generation of engineering-first CEOs who blend scientific insight with sharp business strategy. Under his leadership, Siemens isn’t just keeping pace with change, it’s setting the standard for what a modern industrial powerhouse looks like.

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